Review: The subject of the research is the relationship between phenomenal manifestations of  transcendental will and gender. The author of the article provides the analysis of the concept of will in Kant's and Schopenhauer's works with the focus on the elements allowing to present will as an integral unit of the two modes, rational and irrational. The core of gender is the strategy of life as the balance of the two types of activity of personal identity – internal (development) and external (self-affirmation). The author of the article describes common features of these two modes, on the one hand, and associated life strategies, on the other hand. The definition of 'life strategy' is based on Hegel's dialectics of processes of objectivization (self-affirmation) and subjectivization (development). The author also offers a new approach to the definition of the concept of 'gender' not as a set of social roles of sex but a style, i.e. way of achieving super-goals that reflect this or that life strategy (in other words, gender is the answer to the question 'how' but not 'what'). The carried-out analysis of typical features of life strategies and will modes regarding their coincidence allows to prove that Kant was right relating rational will to the male strategy and irrational will to the female strategy. For the reason that the will shows the modes in each person, it is appropriate to say that there are both male and female beginnings in any man/woman, however, their balance is different. This circumstance allows to view the theory of Carl Jung as the method of a more detailed description of each will modes in a man. In the future the approach relating will modes to genders may allow to understand the mechanism of the mutual transition of will modes and features of time-space existence as well as preferences and connotations of axiological space and male/female lifeworlds. 

Keywords: rational will, irrational will, will to knowledge, will to action, will to life, will to power, gender, strategies of life, anthropology of will, metaphysics of will

References:
Khafizova N.A. Muzhchina i zhenshchina: mezhdu antropogennost'yu i kul'turogennost'yu pola // Filosofiya i kul'tura. - 2013. - 10. - C. 1436 - 1446. DOI: 10.7256/1999-2793.2013.10.6896.
Shopengauer A. O zhenshchinakh // Shopengauer A. Parerga und Paralipomena. – L., 1990.
Shopengauer A. Mir kak volya i predstavlenie. Dopolneniya. – Minsk: Kharvest, 2005.
Fuko M. Volya k istine: po tu storonu znaniya, vlasti i seksual'nosti. Raboty raznykh let: Per. s frants. – M.: Kastal', 1996.
Khafizova N.A. Maskulinnost' i feminnost' kak stili (na primere issledovaniy Margaret Mid) //Vestnik Permskogo natsional'nogo issledovatel'skogo politekhnicheskogo universiteta. Kul'tura. Istoriya. Filosofiya. Pravo. 2015. – №3. – S.20–30.
Nitsshe F. Volya k vlasti. – Azbuka-klassika, 2010.
Mid M. Kul'tura i mir detstva URL: http://lib.uni-dubna.ru/search/files/ps_mid_kult/ps_mid_kult_2.htm.
Nedzhi M. K.G. Yung i filosofiya. – M.: Dobrosvet, 2015.
Kagan M.S. Chelovecheskaya deyatel'nost' (opyt sistemnogo analiza). – M., 1978.
Kant I. Nablyudeniya nad chuvstvom prekrasnogo i vozvyshennogo // Kant I. Soch.: v 6 t. – M.: Mysl', 1964 – T. 2.
Kant I. Osnovopolozhenie k metafizike nravstvennosti // Kant I. Sochineniya. – M.: 1997. – T. III.
Mazin V.A. Zhan Lakan i estetika vozvyshennoy veshchi. URL: http://vk.com/video90162551_163199309.
Zheleznyak V.N. Myshlenie i volya: printsip tozhdestva myshleniya i voli v klassicheskom ratsionalizme i ego istoricheskaya evolyutsiya. – Perm': izd-vo PNIPU, 2015.
Zherebkina I. Prochti moe zhelanie: postmodernizm, psikhoanaliz, feminizm. – M.: Ideya-Press, 2000.
Dzhonson R. My. – M.: Kogito-Tsentr, 2005.
Gilligan K. Inym golosom: psikhologicheskaya teoriya i razvitie zhenshchiny. // Eticheskaya mysl': Nauchn.-publitsist. chteniya. 1991 / pod obshch.red. A. A. Guseynova. – M.: Respublika, 1992.
Brandt G. Filosofskaya antropologiya feminizma. – SPb.: Aleteyya, 2006.
Rozanov V.V. Uedinennoe. – M.: Izd-vo politicheskoy literatury, 1990.

References (transliteration):
Khafizova N.A. Muzhchina i zhenshchina: mezhdu antropogennost'yu i kul'turogennost'yu pola // Filosofiya i kul'tura. - 2013. - 10. - C. 1436 - 1446. DOI: 10.7256/1999-2793.2013.10.6896.
Shopengauer A. O zhenshchinakh // Shopengauer A. Parerga und Paralipomena. – L., 1990.
Shopengauer A. Mir kak volya i predstavlenie. Dopolneniya. – Minsk: Kharvest, 2005.
Fuko M. Volya k istine: po tu storonu znaniya, vlasti i seksual'nosti. Raboty raznykh let: Per. s frants. – M.: Kastal', 1996.
Khafizova N.A. Maskulinnost' i feminnost' kak stili (na primere issledovaniy Margaret Mid) //Vestnik Permskogo natsional'nogo issledovatel'skogo politekhnicheskogo universiteta. Kul'tura. Istoriya. Filosofiya. Pravo. 2015. – №3. – S.20–30.
Nitsshe F. Volya k vlasti. – Azbuka-klassika, 2010.
Mid M. Kul'tura i mir detstva URL: http://lib.uni-dubna.ru/search/files/ps_mid_kult/ps_mid_kult_2.htm.
Nedzhi M. K.G. Yung i filosofiya. – M.: Dobrosvet, 2015.
Kagan M.S. Chelovecheskaya deyatel'nost' (opyt sistemnogo analiza). – M., 1978.
Kant I. Nablyudeniya nad chuvstvom prekrasnogo i vozvyshennogo // Kant I. Soch.: v 6 t. – M.: Mysl', 1964 – T. 2.
Kant I. Osnovopolozhenie k metafizike nravstvennosti // Kant I. Sochineniya. – M.: 1997. – T. III.
Mazin V.A. Zhan Lakan i estetika vozvyshennoy veshchi. URL: http://vk.com/video90162551_163199309.
Zheleznyak V.N. Myshlenie i volya: printsip tozhdestva myshleniya i voli v klassicheskom ratsionalizme i ego istoricheskaya evolyutsiya. – Perm': izd-vo PNIPU, 2015.
Zherebkina I. Prochti moe zhelanie: postmodernizm, psikhoanaliz, feminizm. – M.: Ideya-Press, 2000.
Dzhonson R. My. – M.: Kogito-Tsentr, 2005.
Gilligan K. Inym golosom: psikhologicheskaya teoriya i razvitie zhenshchiny. // Eticheskaya mysl': Nauchn.-publitsist. chteniya. 1991 / pod obshch.red. A. A. Guseynova. – M.: Respublika, 1992.
Brandt G. Filosofskaya antropologiya feminizma. – SPb.: Aleteyya, 2006.
Rozanov V.V. Uedinennoe. – M.: Izd-vo politicheskoy literatury, 1990.

Review: The article of the research is the personal traits (in particular, individual method of behavior in a profession) and creative work of female film directors. The research hypothesis is based on the point of view that 'film direction is not a woman's profession' and on the expression that 'all female film directors have a masculine personality'. The features of their creative work are analysed in terms of the following three indicators: 1) the levels of an artwork, elite and popular; 2) creative interest towards the Soviet theme; 3) genre features. The object of the research is a group of 19 female film directors who were best-known in the Soviet cultural environment of the 1960-1980s as well as the most known female film directors of today's Russia, Ukraine and Georgia. The research is based on the method of content analysis that has allowed to define the problem. The researchers have used this method to analyze sayings and expressions of female directors and their creative teams and colleagues regarding their personality and personal traits (based on the Internet sources). The statistical method has been also applied to the present research. In particular, the authors have chosen women for their research based on the lists of popular film directors on the Kino-Teatr.ru website. The main conclusions of the research are the following. Firstly, in terms of contemporary culture, even professional communities and associations retain traditional cultural stereotypes, such as: professional behavior and personal traits of female film directors related to universal human terminal and instrumental values are still viewed as 'masculine'. Secondly, discovered cultural, thematic and genre features of creative work of the most famous Soviet (1960 - 1980) and contemorary Russian female film directors demonstrate that even women with 'masculine personalities' make 'female' films, moreover, these are films of high artistic merit recognized by both the audience and authoritative professional community. 

Keywords: film director, men and women, character, creative work, art house, mainstream, Soviet theme, action film, biography genre, screen version

References:
Sidorova G.P. Sovetskaya epokha v sovremennom rossiyskom kinoiskusst-ve: Tematicheskiy annotirovannyy katalog fil'mov /G.P. Sidorova, N.K. Shutaya. – Ul'yanovsk: UlGTU, 2015. – 80 s.
Vera Storozheva URL:// http://9251925.ru/naschi_gosti/vera_storogeva
Oksana Bayrak: «Ne zrya menya nazyvayut Vangoy» URL:// http://mediananny.com/intervju/21972/
Frank Garbarz. Zhenshchiny vo frantsuzskom kinematografe. URL: // http://www.2france.ru/index.shtml?/art/sinema/35
Kinofestival' «Vosem' zhenshchin» 8-15 marta 2014 g. v Tsentral'nom Dome zhurnalista. URL: // http://www.domjour.ru/sites/default/files/Katalog_0.pdf
Sidorova G.P. Sovetskiy tip khozyaystvennoy kul'tury povsednevnosti v massovom iskusstve 1960-1980-kh gg.: tsennostnyy aspekt. Avtoreferat dissertatsii na soiskanie uchenoy stepeni doktora kul'turologi. – Sankt-Peterburg, 2013.
Svetlana Druzhinina URL:// http://www.aif.ru/culture/person/svetlana_druzhinina
Chtoby pomnili. Larisa Shepit'ko URL:// http://chtoby-pomnili.com/page.php?id=162
Lichnye veshchi – Alla Surikova URL:// http://www.5-tv.ru/video/501838/
Rukovoditel' – zhenshchina URL://http://www.forbes.ru/forbes-woman/karera/233581
Nana Dzhordzhadze. Master-klass na OMKF, iyul' 2011 URL:// http://www.youtube/video/
Vera Glagoleva: menya vsegda vlekla professiya rezhissera URL:// http://www.mosoblpress.ru/43/99076/
Elena Nikolaeva: «I kvartira dlya menya dekoratsiya» URL:// http://moskv.ru/articles/fulltext/show/id/8360/
Noveyshaya istoriya. Semnadtsat' mgnoveniy vesny 25 let spustya: Doku-mental'nyy fil'm. – NTV, 1998.
Kira: biografiya. – Nikola-fil'm, 2003.
Istorii zhenskikh pobed. Svetlana Druzhinina URL:// http://she-win.ru/kino/1039-drujinina-svetlana?start=3
Vladinata Petrova. Mozhet li zhenshchina byt' geniem? URL: http://psyfactor.org/lib/feminine-genius.htm
Muzhskaya professiya Mashi Solov'evoy URL://http://gazeta.aif.ru/_/online/moskva/375/m24_01
Interv'yu N. Mikhalkova URL://http://afisha.mail.ru/cinema/news/39391/
Kinofestival' «Vosem' zhenshchin» 8-15 marta 2014 g. v Tsentral'nom Dome zhurnalista. URL: // http://www.domjour.ru/sites/default/files/Katalog_0.pdf
Kogda nastupit vremya zhenshchin-rezhisserov? URL: // http://www.cinemotionlab.com/business/
Frank Garbarz. Zhenshchiny vo frantsuzskom kinematografe. URL: // http://www.2france.ru/index.shtml?/art/sinema/35
MMKF 37-y. Anzhelika Artyukh. Zhenskiy Vzryv. URL:// http://www.moscowfilmfestival.ru/miff37/theme/?id=33
Kogda nastupit vremya zhenshchin-rezhisserov? URL:// http://www.cinemotionlab.com/business/
«Ponyali, lish' poteryav»-Vera Alentova o lyubvi, ssorakh i schastlivykh dnyakh URL: //http://www.aif.ru/culture/person/1170352
Rezhisser Angelina Nikonova URL: //http://www.wonderzine.com/wonderzine/entertainment/interview/201585-dyhovichnaya-nikonova
«Da» i «Net ne govorite» //Iskusstvo kino.2014. № 9. URL:// http://kinoart.ru/archive/2014/09/da-i-net-ne-govorite-kruglyj-stol-ik
Kogda nastupit vremya zhenshchin-rezhisserov? URL: // http://www.cinemotionlab.com/business/
Kinofestival' «Vosem' zhenshchin» 8-15 marta 2014 g. v Tsentral'nom Dome zhurnalista. URL: // http://www.domjour.ru/sites/default/files/Katalog_0.pdf
MMKF 37-y. Anzhelika Artyukh. Zhenskiy Vzryv. URL:// http://www.moscowfilmfestival.ru/miff37/theme/?id=33
Sidorova G.P. Sovetskaya epokha v sovremennom rossiyskom kinoiskusst-ve: Tematicheskiy annotirovannyy katalog fil'mov /G.P. Sidorova, N.K. Shutaya. – Ul'yanovsk: UlGTU, 2015. – 80 s.
V.V. Kornil'ev Formirovanie printsipa real'nosti // Pedagogika i pro-sveshchenie.-2012.-2.-C. 63-77.
N. B. Kirillova Chelovek i mif v prostranstve mediareal'nosti // Kul'-tura i iskusstvo.-2012.-2.-C. 78-86.

References (transliteration):
Sidorova G.P. Sovetskaya epokha v sovremennom rossiyskom kinoiskusst-ve: Tematicheskiy annotirovannyy katalog fil'mov /G.P. Sidorova, N.K. Shutaya. – Ul'yanovsk: UlGTU, 2015. – 80 s.
Vera Storozheva URL:// http://9251925.ru/naschi_gosti/vera_storogeva
Oksana Bayrak: «Ne zrya menya nazyvayut Vangoy» URL:// http://mediananny.com/intervju/21972/
Frank Garbarz. Zhenshchiny vo frantsuzskom kinematografe. URL: // http://www.2france.ru/index.shtml?/art/sinema/35
Kinofestival' «Vosem' zhenshchin» 8-15 marta 2014 g. v Tsentral'nom Dome zhurnalista. URL: // http://www.domjour.ru/sites/default/files/Katalog_0.pdf
Sidorova G.P. Sovetskiy tip khozyaystvennoy kul'tury povsednevnosti v massovom iskusstve 1960-1980-kh gg.: tsennostnyy aspekt. Avtoreferat dissertatsii na soiskanie uchenoy stepeni doktora kul'turologi. – Sankt-Peterburg, 2013.
Svetlana Druzhinina URL:// http://www.aif.ru/culture/person/svetlana_druzhinina
Chtoby pomnili. Larisa Shepit'ko URL:// http://chtoby-pomnili.com/page.php?id=162
Lichnye veshchi – Alla Surikova URL:// http://www.5-tv.ru/video/501838/
Rukovoditel' – zhenshchina URL://http://www.forbes.ru/forbes-woman/karera/233581
Nana Dzhordzhadze. Master-klass na OMKF, iyul' 2011 URL:// http://www.youtube/video/
Vera Glagoleva: menya vsegda vlekla professiya rezhissera URL:// http://www.mosoblpress.ru/43/99076/
Elena Nikolaeva: «I kvartira dlya menya dekoratsiya» URL:// http://moskv.ru/articles/fulltext/show/id/8360/
Noveyshaya istoriya. Semnadtsat' mgnoveniy vesny 25 let spustya: Doku-mental'nyy fil'm. – NTV, 1998.
Kira: biografiya. – Nikola-fil'm, 2003.
Istorii zhenskikh pobed. Svetlana Druzhinina URL:// http://she-win.ru/kino/1039-drujinina-svetlana?start=3
Vladinata Petrova. Mozhet li zhenshchina byt' geniem? URL: http://psyfactor.org/lib/feminine-genius.htm
Muzhskaya professiya Mashi Solov'evoy URL://http://gazeta.aif.ru/_/online/moskva/375/m24_01
Interv'yu N. Mikhalkova URL://http://afisha.mail.ru/cinema/news/39391/
Kinofestival' «Vosem' zhenshchin» 8-15 marta 2014 g. v Tsentral'nom Dome zhurnalista. URL: // http://www.domjour.ru/sites/default/files/Katalog_0.pdf
Kogda nastupit vremya zhenshchin-rezhisserov? URL: // http://www.cinemotionlab.com/business/
Frank Garbarz. Zhenshchiny vo frantsuzskom kinematografe. URL: // http://www.2france.ru/index.shtml?/art/sinema/35
MMKF 37-y. Anzhelika Artyukh. Zhenskiy Vzryv. URL:// http://www.moscowfilmfestival.ru/miff37/theme/?id=33
Kogda nastupit vremya zhenshchin-rezhisserov? URL:// http://www.cinemotionlab.com/business/
«Ponyali, lish' poteryav»-Vera Alentova o lyubvi, ssorakh i schastlivykh dnyakh URL: //http://www.aif.ru/culture/person/1170352
Rezhisser Angelina Nikonova URL: //http://www.wonderzine.com/wonderzine/entertainment/interview/201585-dyhovichnaya-nikonova
«Da» i «Net ne govorite» //Iskusstvo kino.2014. № 9. URL:// http://kinoart.ru/archive/2014/09/da-i-net-ne-govorite-kruglyj-stol-ik
Kogda nastupit vremya zhenshchin-rezhisserov? URL: // http://www.cinemotionlab.com/business/
Kinofestival' «Vosem' zhenshchin» 8-15 marta 2014 g. v Tsentral'nom Dome zhurnalista. URL: // http://www.domjour.ru/sites/default/files/Katalog_0.pdf
MMKF 37-y. Anzhelika Artyukh. Zhenskiy Vzryv. URL:// http://www.moscowfilmfestival.ru/miff37/theme/?id=33
Sidorova G.P. Sovetskaya epokha v sovremennom rossiyskom kinoiskusst-ve: Tematicheskiy annotirovannyy katalog fil'mov /G.P. Sidorova, N.K. Shutaya. – Ul'yanovsk: UlGTU, 2015. – 80 s.
V.V. Kornil'ev Formirovanie printsipa real'nosti // Pedagogika i pro-sveshchenie.-2012.-2.-C. 63-77.
N. B. Kirillova Chelovek i mif v prostranstve mediareal'nosti // Kul'-tura i iskusstvo.-2012.-2.-C. 78-86.