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Spirova, E. M. Socio-Cultural Projects of the Image of Human

Published in journal "Philosophy and Culture", 2014-8 in rubric "The history of humanitarian science", pages 1176-1185.

Resume: The article is devoted to the historical and philosophical analysis of the topical issue in the philosophy of culture — the study of the anthropological dimension of culture. Many cultural philosophers followed Max Scheler’s tradition who described an impressive number of the images of human discovered in the course of the philosophical and anthropological expertise. In 1984 a famous French sociologist Albert Jacquard published his book‘Inventer l’homme’ (To Invent a Human). Albert Jacquard believed that scientific developments allowed to refuse from the traditional model of human and to create a new human. A similar project was created earlier in 1972. However, it was not about the new technologies helping to create a new human. The author of the project, Marcel Bolle De Bal, was a professor of the Free University of Brussels and the author of many articles and books on the philosophy of culture. Marcel Bolle De Bal tried to answer the question about the image of a European as a result of the cultural evolution the following quarter of the century. The author of the present article uses the historical method allowing to study the main tendencies in the European cultural development. The author also uses the method of the cultural dynamics analysis. In a number of cases the author also uses the methods of philosophical anthropology. The novelty of the research is in the question about the anthropological dimension of the culture taking into account modern approaches to the problem. The article contains a critical analysis of Marcel Bolle De Bal’s conception and shows the illusions of his approach. According to the author, it was difficult for the French philosopher to predict what Europe would be like at the end of the 20th century. However, his works contained very interesting thoughts on the mechanisms of cultural development and possibilities of cultural classification.

Keywords: culture, human, the image of human, socio-cultural projects, European, society, permanent changes, manipulation, anxiety, prediction.

DOI: 10.7256/1999-2793.2014.8.12426

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