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Development of concept of creating quality (safe) tourism product using systemic approach within the framework of tourism management on municipal level (on the example of resort city Sochi)
Abstract.One of the basic indexes of the quality of tourism product of recreational region is its security. The security index of the regional tourism product must become the foundation of its establishment, provision and consumption. The regional tourism product must be safe for tourists – the guests and investors of recreational region. The tourism system, forming a tourism product and interacting with the recreational territory as an independent system, can make a positive or negative impact. The security aspect of tourism development in the region is also relevant with regards to the local population of recreational territory, with their peculiar lifestyle, religious and cultural values that may be violated by certain negative factors produced by tourism. The aspects of safe provision of tourism product must encompass the questions of ecology, environmental protection of the recreational region, preservation of religious, cultural and material values of the region, as well as the state interests within the recreational territory. Statistical data on the amount of Russian tourists died in the Russian Federation or abroad, multiple cases of injuries in tourism support the fact that the questions of safe formation, provision and consumption of tourism product as the key element of quality of tourism services it contains should be addressed using systemic approach. The author proposes the concept of structuring the quality (safe) tourism product, using the systemic approach within the framework of tourism management at the municipal level (on the example of resort city Sochi), which contains five stages: development of terminological base of the problem of formation of the concept of quality (safe) tourism product; identification of goals in tourism and formation of quality (safe) tourism product; creation of the ideal model of quality (safe) tourism product of resort city Sochi; structuring of strategy of creating quality (safe) tourism product of resort city Sochi; development of the concept of formation of quality (safe) tourism product within the framework of management system at the municipal level. The article also provides working definitions to the concepts “regional tourism product” and national tourism product”.
Keywords: Terminological apparatus, Strategy of creating tourism product, Ideal model of tourism product, Objective of the concept, Socio-ethical marketing, Terminological committee, Concept of structuring tourism product, Quality (safe) tourism product, National tourism product, Regional tourism product
Article was received:28-05-2014
This article written in Russian. You can find full text of article in Russian here .