Eng During last 365 days Approved articles: 1989,   Articles in work: 305 Declined articles: 758 
Library
Articles and journals | Tariffs | Payments | Your profile

Back to contents

Development of concept of creating quality (safe) tourism product using systemic approach within the framework of tourism management on municipal level (on the example of resort city Sochi)
Pustovoitenko Svetlana Ivanovna

Scientific Associate, Sochi Research Center of the Russian Academy of Sciences

354000, Russia, Krasnodarskii krai, g. Sochi, ul. Teatral'naya, 8 a, kab. 17

Sweta-sochi@rambler.ru

 

 

Abstract.

One of the basic indexes of the quality of tourism product of recreational region is its security. The security index of the regional tourism product must become the foundation of its establishment, provision and consumption. The regional tourism product must be safe for tourists – the guests and investors of recreational region. The tourism system, forming a tourism product and interacting with the recreational territory as an independent system, can make a positive or negative impact.  The security aspect of tourism development in the region is also relevant with regards to the local population of recreational territory, with their peculiar lifestyle, religious and cultural values that may be violated by certain negative factors produced by tourism. The aspects of safe provision of tourism product must encompass the questions of ecology, environmental protection of the recreational region, preservation of religious, cultural and material values of the region, as well as the state interests within the recreational territory. Statistical data on the amount of Russian tourists died in the Russian Federation or abroad, multiple cases of injuries in tourism support the fact that the questions of safe formation, provision and consumption of tourism product as the key element of quality of tourism services it contains should be addressed using systemic approach. The author proposes the concept of structuring the quality (safe) tourism product, using the systemic approach within the framework of tourism management at the municipal level (on the example of resort city Sochi), which contains five stages: development of terminological base of the problem of formation of the concept of quality (safe) tourism product; identification of goals in tourism and formation of quality (safe) tourism product; creation of the ideal model of quality (safe) tourism product of resort city Sochi; structuring of strategy of creating quality (safe) tourism product of resort city Sochi; development of the concept of formation of quality (safe) tourism product within the framework of management system at the municipal level. The article also provides working definitions to the concepts “regional tourism product” and national tourism product”.

Keywords: Terminological apparatus, Strategy of creating tourism product, Ideal model of tourism product, Objective of the concept, Socio-ethical marketing, Terminological committee, Concept of structuring tourism product, Quality (safe) tourism product, National tourism product, Regional tourism product

DOI:

10.7256/2454-0668.2018.4.12256

Article was received:

28-05-2014


Review date:

29-05-2014


Publish date:

17-10-2018


This article written in Russian. You can find full text of article in Russian here .

References
1.
Kolichestvo postradavshikh turistov iz Rossii uvelichilos' vdvoe. Direktor Severo-Zapadnogo otdeleniya Rossiiskogo soyuza turindustrii Tat'yana Gavrilova rasskazala, pochemu turizm stal riskom dlya zhizni. [Elektronnyi resurs]. URL: http://ok-inform.ru/. (data obrashcheniya: 07. 10. 2013)
2.
Pisarevskii E. L. Administrativno-pravovoe obespechenie bezopasnosti turizma v Rossiiskoi Federatsii: avtoref. dis. na soiskanie uch. stepeni d. yur. n. Spetsial'nost' 12.00.14-administrativnoe pravo, finansovoe pravo, informatsionnoe pravo / E. L. Pisarevskii; nauch. kons. Shokhin S. O. M. 2012. 56 s. (data obrashcheniya: 09. 10. 2013)
3.
Chislo pogibshikh rossiiskikh turistov v 2011 godu vyroslo vdvoe. 05. 03. 2012. [Elektronnyi resurs]. URL: http://colibris.ua/strany/rossiya/novosti_rossii/1451.html). (data obrashcheniya: 31. 10. 2013)
4.
Federal'nyi Zakon RF 132 Ob osnovakh turistskoi deyatel'nosti v Rossiiskoi Federatsii ot 24. 11. 1996 g. Sobranie zakonodatel'stva Rossiiskoi Federatsii. 49. 02.12.1996. st. 5491
5.
Federal'nyi Zakon 47 O vnesenii izmenenii v Federal'nyi zakon Ob osnovakh turistskoi deyatel'nosti v Rossiiskoi Federatsii i otdel'nye zakonodatel'nye akty Rossiiskoi Federatsii v redaktsii ot 03. 05. 2012 g., ot 23. 07. 2013 g. Garant. Informatsionno-pravovoi portal. [Elektronnyi resurs]. URL: http://base.garant.ru. (data obrashcheniya: 16. 10. 2013)
6.
Dement'eva S. V. Pravovoe obespechenie sotsial'no-kul'turnogo servisa i turizma: ucheb. posobie. Tomsk: Izd-vo. TPU. 2007. S. 57
7.
Direktiva Soveta 90/314/EES ot 13. 06. 1990 g. O kompleksnom turizme, kompleksnom otdykhe i kompleksnykh turakh (OJ 1990 L 158/59) predlagaetsya termin kompleks. Stat'ya 2. [Elektronnyi resurs]. URL: http://eulaw.edu.ru/documents/legislation/svob_peredv/tourizm.htm. (data obrashcheniya: 22. 10. 2013)
8.
Sviridov K. S. Pravovoe regulirovanie deyatel'nosti po okazaniyu turisticheskikh uslug. Avtoref. na soiskanie uch. stepeni kand. yur. nauk. Spetsial'nost' 12.00.03. Grazhdanskoe pravo. Predprinimatel'skoe pravo. Semeinoe pravo. Mezhdunarodnoe chastnoe pravo. K. S. Sviridov. Nauch. ruk. V. F. Popondopulo. Sankt-Peterburgskii gos. universitet. SPb. 2003. [Elektronnyi resurs]. URL: http://law.edu.ru, http://5fan.ru, http://dis.podelise.ru. (data obrashcheniya: 20. 10. 2013)
9.
Birzhakov M. B. Pravovoe regulirovanie turistskoi deyatel'nosti. SPb.: NP Izd. Nevskii Fond. 2011. [Elektronnyi resurs]. URL: http://rudocs.exdat.com. (data obrashcheniya: 17.
10.
Terminologicheskii komitet. Natsional'naya liga perevodchikov. [Elektronnyi resurs]. URL: http://www.russian-translators.ru/terminologichesky-komitet. (data obrashcheniya: 24. 10. 2013)
11.
Nemetskii terminologicheskii portal. Deutsches Terminologie-Portal. [Elektronnyi resurs]. URL: http://www.iim.fh-koeln.de/dtp. (data obrashcheniya: 15.10.2013)
12.
Bibliografiya Standarta ISO 9000. [Elektronnyi resurs]. URL: http://www.iso.org/iso/ru. (data obrashcheniya: 08.11.2013)
13.
Model'nyi zakon o turistskoi deyatel'nosti. Prinyat: 16. 11. 2006 Postanovleniem 27-15 na 27-om plenarnom zasedanii Mezhparlamentskoi assamblei gosudarstv-uchastnikov SNG. g. Sankt-Peterburg. Po sostoyaniyu na noyabr' 2007 goda. [Elektronnyi resurs]. URL: www. lawRussia.ru. (data obrashcheniya: 15. 10. 2013)
14.
Pisarevskii E. L. Kontseptsiya doktriny obespecheniya bezopasnosti turizma v Rossiiskoi Federatsii (na period do 2020 goda). [Elektronnyi resurs]. URL: http://russiatourism.ru. (data obrashcheniya: 06. 11. 2013)
15.
Gabler Verlag (Herausgeber). Gabler Wirtschaftslexikon. Stichwort: Tourismus, online im Internet: http://wirtschaftslexikon.gabler.de/Archiv/54205/tourismus-v8.html. (data obrashcheniya: 05. 10. 2013)
16.
Solter Marc Das Phanomen Tourismus und seine Anforderungen an das Tourismusmanagement. Skript Mangement in der Freizeit-& Tourismuswirtschaft. S.16. [Elektronnyi resurs]. URL: http://dr-schnaggels2000.surfino.info/uploads/Aktu._Management_im_Tourismus.pdf. (data obrashcheniya: 15. 09. 2013)
17.
Oliver Patrick Kuehn. Destinationsmarketing im Schweizerischen Tourismus. Analyse, Entwicklung neuer Ansaetze und Anwendung im Falle der Region Nidwalden-Engelberg-Vierwaldstaettersee. Dissertation zur Erlangung der Wuerde eines Doktors der Wirtschafts-und Sozialwissenschaften. Zuerich. / vorgelegt der Wirtschafts und sozialwissenschaftlichen Fakultaet der Universitaet Freiburg in der Schweiz. 2000. [Elektronnyi resurs]. URL: http://ethesis.unifr.ch/theses/indexD.php. S. 37. (data obrashcheniya: 15.10.2013)
18.
Otchet po NIR, gos. reg. 01201002482. inv. 02201351081. Sochi. 2012. lab. problem razvitiya marketinga v sfere turizma SNITs RAN. Issledovanie problem prostranstvennogo razvitiya marketinga v otrasli turizma. Razdel 1. 1. 3. Bezopasnost' turistskogo produkta kak bazovyi faktor ustoichivogo razvitiya turizma (zarubezhnyi opyt). S. 22 44.
19.
Global'nyi eticheskii kodeks turizma. [Elektronnyi resurs]. URL: http://base.consultant.ru/cons/cgi/online.cgi?req=doc;base=INT;n=6580, ttp://actravel.ru/global_code_of_ethics_for_tourism.html. (data obrashcheniya: 01.11.2013)
20.
Saryan A. A. i kollektiv avtorov. Issledovanie problem ustoichivogo razvitiya ekonomiki rekreatsionno-turistskikh kompleksov primorskikh kurortov v period zaversheniya protsessa ikh adaptatsii k rynochnym usloviyam. Otchet po NIR. Gos. reg. 01. 20. 0303319. Inv. 02. 02. 00701846. Sochi. 2006 g. T 1. S. 6
21.
Barabanov A. S. Razvitie territorial'nogo marketinga v regione. 2009. [Elektronnyi resurs]. URL: http://pdt.vscc.ac.ru/?module=Articles&action=view&aid=341. (data obrashcheniya: 01.10.2013)
22.
Rossiiskie turisty chashche vsego gibnut v Rossii. Tablitsa proisshestvii s rossiiskimi turistami za mai-avgust 2009 goda 08. 09. 2009. [Elektronnyi resurs]. URL: http://www.ratanews.ru/news/news_8092009_2.stm. (data obrashcheniya: 21.10.2013)
23.
Gamov V. G., Starichkova N. V. Menedzhment kachestva i otsenka sootvetstviya v turizme. Sait tsifrovykh uchebno-metodicheskikh materialov. Vladivostokskii gosudarstvennyi universitet ekonomiki i servisa (VGUES). [Elektronnyi resurs]. URL: http://abc.vvsu.ru. (data obrashcheniya: 16. 10. 2013)
24.
Das Bundesministerium fuer Wirtschaft und Technologie. Wirtschaftsfaktor Tourismus Deutschland. Kennzahlen einer umsatzstarken Querschnittsbranche. Langfassung. [Elektronnyi resurs]. URL: http://btw.de/cms/upload/branchenthemen/Wirtschaftsfaktor_Tourismus/Wirtschaftsfaktor_Tourismus_Langfassung_final.pdf. (data obrashcheniya: 05. 09. 2013)
25.
Freyer Walter. Tourismus: Einführung in die Fremdenverkehrsökonomie. 9. Auflage. Oldenbuorg Verlag. Muenchen. 2009. S. 47. [Elektronnyi resurs]. URL: http://www.oldenbourg-verlag.de/wissenschaftsverlag/tourismus/9783486596731. (data obrashcheniya: 01.10.2013)
26.
Belyaeva N. A. Poryadok formirovaniya turistskogo produkta. [Elektronnyi resurs]. URL: http://referent.mubint.ru/security/50/176246/1. (data obrashcheniya: 17. 10. 2013)
27.
Kuznetsov E. N. Materialy zasedaniya Ekspertnogo soveta po turizmu Komiteta Soveta Federatsii po sotsial'noi politike (09. 10. 2012 g.) Problemy zakonodatel'nogo obespecheniya bezopasnosti turistov v Rossiiskoi Federatsii. Analiticheskii vestnik. 2 (486). Moskva. 2013. [Elektronnyi resurs]. URL: http://www.budgetrf.ru/Publications/Magazines/VestnikSF/2013/2_486/VSF_NEW_2_486.pdf. (data obrashcheniya: 17. 10. 2013)