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Competitive Position and Prerequisites for Improving Competitiveness of the Republic of Mordovia on the Market of Tourist Services
Ryabova Svetlana Gennadievna

PhD in Economics

associate professor at N. P. Ogarev's Mordovia State University

430000, Russia, respublika Mordoviya, g. Saransk, ul. Bol'shevistskaya, 68

ryabovasg@yandex.ru
Balandina Svetlana Vladimirovna

PhD in Economics

associate professor of the Department of State and Municipal Management at N. P. Ogarev Mordovian State University

430000, Russia, Respublika Mordoviya, g. Saransk, ul. Bol'shevistskaya, 68

balandinasw@yandex.ru

Abstract.

Due to its geographical position and an array of cultural, historical and natural sights the Republic of Mordovia presents a considerable interest to tourists, however, the Republic’s traditional concern with manufacture of agricultural products has put tourism aside as economi-cally insignificant industry. Nevertheless, the need for creating a competitive tourist guidance facilities is proved by international and domestic nation-wide positive tendencies in the devel-opment of tourism as one of the most promising industries of the world economy, as well as by its wide multiplier effect, providing a stimulating effect on related industries such as transport, construction engineering, production and sale of souvenirs, agriculture, public catering industry, insurance, etc. The paper reveals the competitive advantages of the Republic of Mordovia and presents the results of the SWOT-analysis of development of tourist facilities and assessment of tourist-recreational potential of the region. The research is based on the systems approach with application of comparative analysis and economic-statistical methods. The authors substantiate the necessity for intensive activities aimed at broadening competitive position and creating conditions that extend the Republic’s competitiveness in the market of tourist services. The main conclusion of the study is that the authors underscore that only the use of state incentives adequate to new realities and support measures for tourism, formulation of necessary legal, institutional and economic basis will help to increase the competitiveness of the Republic of Mordovia in the market of tourist services.

Keywords: competitiveness, competitive advantages, SWOT-analysis, tourist and recreational potential, rating of tourist attractiveness, region, tourism, competitive position, clustering, terms of ensuring the competitiveness

DOI:

10.7256/2409-7802.2017.1.19746

Article was received:

14-07-2016


Review date:

22-07-2016


Publish date:

16-01-2018


This article written in Russian. You can find full text of article in Russian here .

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