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SWOT analysis of goods and services market in practice of strategic planning of the development of municipality
Abstract.The subject of this research is the current trends in development of goods and services market of Yekaterinburg (the central administrative municipality of Sverdlovsk Region). The article provides the assessment result of consumer market conducted by the authors in 2016-2017 as a part of working group of municipality administration pertinent to actualizing the fourth direction of the Strategic plan for development of Yekaterinburg. The article recites the experience of development of the strategic documents obtained in municipality, as well as gives brief characteristic to the organizational mechanism of implementation of the approved documents. Methodology is based on application of the widely known and reputed method of SWOT analysis that allowed determining the strong and weak sides, as well as highlight the relevant opportunities and threats to the development of goods and services market in 2030 perspective. Special attention is given to the aspects of increasing competitiveness of the consumer market and consumption quality of goods and services. The scientific novelty consists in analysis of the statistical data of functionality of the goods and services market, which allowed carrying out critical evaluation of the relevance of consumer market trends that in 2009 were taken into account by the authors in formulating the current version of the Strategic plan for development of Yekaterinburg until 2015. The presented materials can be valuable for the representatives of science and self-governing authorities dealing with strategic planning of municipalities.
Keywords: quality of life, consumer services, consumer goods, market, SWOT analysis, municipality administration, strategic development, management methods, strategic planning, goods and services market
Article was received:06-10-2017
This article written in Russian. You can find full text of article in Russian here .