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SWOT analysis of goods and services market in practice of strategic planning of the development of municipality
Neganova Valentina Petrovna

Doctor of Economics

Head of the sector of Agrifood Systems, Institute of Economics of the Ural Branch of the Russian Academy of Sciences

620014, Russia, Yekaterinburg, Mosckovskaya Street 29, office #520

vp-neganova@yandex.ru
Tonkikh Natalia

PhD in Economics

Senior Scientific Associate, Institute of Economics of the Ural Branch of the Russian Academy of Sciences; Docent, the department of Labor Economics and Human Resources Management, Ural State University of Economics

620144, Russia, Yekaterinburg, 8 Marta/Narodnoi Voli Street 62/45, office #455

nvvorob1@mail.ru
Suvorova Arina Valeryevna

PhD in Economics

Scientific Associate, Institute of Economics of the Ural Branch of the Russian Academy of Sciences; Docent, the department pf Regional and Municipal Economics and Administration, Ural State University of Economics

620219, Russia, Ykaterinburg, 8 Marta Street 62, office #655

gotika.bell@mail.ru

Abstract.

The subject of this research is the current trends in development of goods and services market of Yekaterinburg (the central administrative municipality of Sverdlovsk Region). The article provides the assessment result of consumer market conducted by the authors in 2016-2017 as a part of working group of municipality administration pertinent to actualizing the fourth direction of the Strategic plan for development of Yekaterinburg. The article recites the experience of development of the strategic documents obtained in municipality, as well as gives brief characteristic to the organizational mechanism of implementation of the approved documents. Methodology is based on application of the widely known and reputed method of SWOT analysis that allowed determining the strong and weak sides, as well as highlight the relevant opportunities and threats to the development of goods and services market in 2030 perspective. Special attention is given to the aspects of increasing competitiveness of the consumer market and consumption quality of goods and services. The scientific novelty consists in analysis of the statistical data of functionality of the goods and services market, which allowed carrying out critical evaluation of the relevance of consumer market trends that in 2009 were taken into account by the authors in formulating the current version of the Strategic plan for development of Yekaterinburg until 2015. The presented materials can be valuable for the representatives of science and self-governing authorities dealing with strategic planning of municipalities.

Keywords: quality of life, consumer services, consumer goods, market, SWOT analysis, municipality administration, strategic development, management methods, strategic planning, goods and services market

DOI:

10.7256/2454-0730.2017.4.24288

Article was received:

06-10-2017


Review date:

30-09-2017


Publish date:

14-01-2018


This article written in Russian. You can find full text of article in Russian here .

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