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Algorithms of search engines and social networks as a factor of establishment of the digital public sphere
Abstract.The subject of this research is the algorithms of search engines and social networks that underlie the establishment of communication space of the digital public sphere. An important element of the subject of research is the practice of implementation of algorithms for personalizing the flows of search and news information tailored profile of a specific user that depends on the universal information platforms (Google, Facebook, Twitter and others), which due to the latent algorithmic mechanisms allow realizing the political-administrative and corporate control in the Internet. Particular attention is paid to the manipulative potential of the algorithms, integrated into the information platforms of new media and affecting the social interactions between the users alongside their political preferences. The scientific novelty lies in the fact that based on consideration of the contemporary sources, the author researched the innovative practices of algorithms application, including generation of the natural language, practice of “robo-journalism”, and implementation of robots for scanning and producing the information message, as well as impact upon the results of political elections and social interactions.
Keywords: media, personalization, Internet, digital public sphere, social network, search engine, algorithm, communication space, robot, discrimination
Article was received:15-11-2017
This article written in Russian. You can find full text of article in Russian here .