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1933 Soviet Food Industry Problems as Described in Factory Press (Content-Analysis of Mass-Circulation Newspapers “Za Boevye Tempy” and “Nasha Pravda”)
Abstract.The article studies how Soviet food industry problems were described in mass-circulation press of this branch during the 1933 crisis year. The author compares ideological, production and social issues in mass-circulation newspapers by Red Oktyabr’ and Rot Front confectionery factories. Interaction between two content layers of these periodicals is studied as well. Emphasis is laid on general and distinctive features of the way problems were described as well as the extent certain issues of mass-circulation newspapers of different enterprises were typical to. New research technique has been developed and employed to analyze mass-circulation newspapers with the help of MAXQDA program. The computer based content-analysis lets the author conclude that in the crisis situation of the first year of the second Pyatiletka (Five-Year Plan) mass-circulation newspapers were used to socially mobilize workers and draw their attention away from that situation. Social and production problems taken together were more common in the papers than ideological ones. However, attempts to form a positive reality relate to qualitative rather than quantitative aspect of propaganda in food industry mass-circulation newspapers.
Keywords: Soviet food industry, content-analysis, the Second Five-Year Plan, Red Oktyabr’ factory, Rot Front factory , MAXQDA, Soviet press, the USSR, mass-circulation press, industrialization in the USSR
Article was received:27-11-2017
This article written in Russian. You can find full text of article in Russian here .