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Analogy as a philosophical method: does computer really help to cognize the world
Abstract.This article is dedicated to the conceptual difficulty occurred in philosophy directly when the latter attempts to comprehend the analogies to which constantly refers. Indeed, in order to understand something obscure, we are force to lean on something that seems common and familiar. As a result, something obscure becomes comprehensible by analogy with what we have seemingly discerned. Thus, human consciousness begins to cogitate by analogy with the computer; society – with the Internet; and world – with the computer game. Is it possible in such instance to rely on philosophy if its results appear to be just a consequence of the selected analogy? In order to answer this question, the author specifically refers to the analysis of media determinism, the unspoken foundation for the modern media research. It is demonstrated that media determinism is inevitable, if behind analogy stands not just a philosophical method, but profound possibility to achieve the “action itself” (in other words, media determinism is inevitable because the analogy is understood improperly). The author concludes that analogy should be acknowledged as the imperative method of philosophical work. Therefore, it is necessary to specifically examine the analogies used by the philosophers, give critical insight, as well as verify if they selected analogies actually lead to significant results, or on the contrary, only confuse the researcher.
Keywords: metaphor, mediadeterminism, philosophical methodology, analogy, media studies, philosophy of media, digital technologies, computer, Internet, video games
Article was received:12-12-2017
This article written in Russian. You can find full text of article in Russian here .