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The impact of information technologies on business development
Skvortsova Nataliya Aleksandrovna

PhD in Economics

Docent, the department of Marketing and Sales, Oryol State University of Economics and Trade

302028, Russia, Orlovskaya oblast', g. Orel, ul. Oktyabr'skaya, 12

skv-09@mail.ru
Другие публикации этого автора
 

 
Lebedeva Ol'ga Aleksandrovna

PhD in Economics

Docent, the department of Marketing and Sales, Oryol State University of Economics and Trade

302028 Russia, Oryol Region, Oryol, str. Oktyabr'skaya, 12

o.a.leb@mail.ru
Другие публикации этого автора
 

 
Sotnikova Elena Anatol'evna

PhD in Economics

Docent, the department of Marketing and Sales, Oryol State University of Economics and Trade

302028, Russia, Orlovskaya oblast', g. Orel, ul. Oktyabr'skaya, 12

sotnikovae76@mail.ru

Abstract.

 
 
The object of this research is the information technologies and their impact on business in general. The subject of this research is the cumulative approaches towards business conduct within the influence area of information technologies. Maintenance of competitiveness and achievement of best results requires the introduction of innovations such as information technologies. The author meticulously examines the theoretical approaches to potential transformations in conducting entrepreneurship or business organizational processes with the help of information technologies. However, the assessment of small business allowed determining that the executives are not quite ready to invest into the information technologies. The main conclusion consists in suggestions formulated on the basis of the analysis of information technologies that must encourage the improvement of economic indexes of business sector. Special attention is given to automation of customer relationship management. The scientific novelty is defined by comprehensive approach towards studying the algorithm of implementation of information technologies into the business sphere.
 
 

Keywords: reliable information, market, strategy, business, information, e-business, small business, Information technologies, automation of process, entrepreneurship

DOI:

10.25136/2409-8647.2018.1.25189

Article was received:

12-01-2018


Review date:

13-01-2018


Publish date:

13-03-2018


This article written in Russian. You can find full text of article in Russian here .

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