Eng During last 365 days Approved articles: 2090,   Articles in work: 311 Declined articles: 839 
Articles and journals | Tariffs | Payments | Your profile

Back to contents

TV series Once Upon a Time as an instrument of formation of aesthetic sphere of postmodernism by the means of populore
Rakhimova Maiya Vil'evna

PhD in Philosophy

Docent, the department of Socio-Humanitarian and Psychological-Pedagogical Disciplines, South Ural State Institute of Art named after P. I. Tchaikovsky

454091, Russia, Chelyabinskaya Oblast' oblast', g. Chelyabinsk, ul. Plekhanova, 41





Thus article characterizes the popular culture of the United States and populore as the forms of culture, as well as analyzes the TV series “Once Upon a Time” as one of the instruments of formation of the new cultural codes within the framework of aesthetic sphere of postmodernism. The author draws attention to the specificity of populore closely related with the culture of everyday life and traditional culture. In addition, the author makes an accent of such cultural means of postmodernism, as paradoxicality of reasoning, alternativeness and freedom of aesthetic interpretation of the traditional meanings. The scientific novelty consists in examination of the phenomenon of “populore”, fairly well-known in the Western scientific tradition, analysis of this phenomenon within the current aesthetic-cultural development and perspective, as well as the impact of “populore” upon the establishment of the aesthetic sphere of postmodernism. The author also points at the convergence of the mass Americal everyday- and folk culture using the examples of TV series like “Once Upon a Time” and animated movies like “Shrek”.

Keywords: mass culure, folklore, postmodern, culture code, aesthetic sphere of postmodern culture, populore, popular culture, once upon a time, convergation, interpretation



Article was received:


Review date:


Publish date:


This article written in Russian. You can find full text of article in Russian here .

Browne, R. B. Folklore to Populore / R. B. Browne // Popular Culture Studies Across the Curriculum. Essays for Educators.-McFarland @ Company, Inc., Publishers, Jefferson, North Carolina, and London, 2005.
Gullen, J. Popular Culture in American History / J. Gullen.-Blackwell Malden, 2001.
Nye, R.B. The Unembarrassed Muse: The Popular Arts in America.
Rakhimova, M.V. Kontsept populyarnoi kul'tury v sovremennoi amerikanskoi kul'turfilosofii M.: Izd-vo Etnosotsium, 2010. 208 s.
Kostina, A. V. Massovaya kul'tura kak fenomen postindustrial'nogo obshchestva / A. V. Kostina.-Izd. 3-e, stereotipnoe. M.: KomKniga, 2006. 352 s.
Man'kovskaya, N. B. Estetika postmodernizma / N. B. Man'kovskaya. SPb.: Aleteiya, 2000. 347 s.
Postmodernizm. Entsiklopediya. Mn.: Interpresservis; Knizhnyi dom. 2001. 1040 s. (Mir entsiklopedii).
Sovremennaya zapadnoevropeiskaya i amerikanskaya estetika / E.G. Yakovleva.-M. : Izd. "Knizhnyi Dom Universitet", 2002.-224 s.
Shapinskaya, E.N. Ocherki populyarnoi kul'tury / E.N. Shapinskaya. M.: Akademicheskii Proekt, 2008. 191 s. (Tekhnologii kul'tury).
Browne, R. B. Popular Culture and the Expanding Consciousness / R. B. Browne.-New York, Wiley,1973.-200 p.
Browne, R. B. Popular Culture Studies Across the Curriculum. Essays for Educators / R. B. Browne.-North Carolina, and London, 2005. 246 p.