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The sphere of training of PR specialists: trends, forecasting aspect
Bukharbaeva Asiya Radolevna

PhD in Politics

Docent, the department of Political and Social Communications, Russian Presidential Academy of National Economy and Public Administration

119571, Russia, Moskva, g. Moscow, ul. Prospekt Vernadskogo, 84

asiya.bukharbaeva@gmail.com
Sergeeva Lyudmila Valentinovna

Senior Educator, the department of Political and Social Communications, Russian Presidential Academy of National Economy and Public Administration

119571, Russia, g. Moscow, ul. Prospekt Vernadskogo, 84

Lu.sergeeva1@gmail.com

Abstract.

The subject of this research is the prospects of development of public relations branch in Russia, and the specificity of training of PR specialists in the Russian universities. The article examines the key trends in PR sphere, peculiarities of work of the public relations specialists, as well as the demands placed on Advertising and Public Relations graduates. The authors point at the main problems experienced by the young public relations specialists at the job market, ways for their overcoming and improvement of educational process in the Russian universities. A detailed analysis of the public relations market in Russia is conducted. The scientific novelty lies in comprehensive implementation of the methods of systemic and comparative analysis towards examining the Russian PR industry, as well as in the attempt to formulate the key approaches towards the work with PR students in preparation of bachelors. The main conclusions of the article are associated with understanding of the current status of PR technologies in Russia and suggestions on improving educational process in the universities that prepare public relations specialists.

Keywords: social media, creative, media, case-study, target audience, public relations, PR-specialist, communication, content, blog

DOI:

10.7256/2454-0730.2018.3.25849

Article was received:

11-04-2018


Review date:

27-03-2018


Publish date:

31-10-2018


This article written in Russian. You can find full text of article in Russian here .

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