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The role of social networks in electoral process of modern Russia
Nevskaya Tatiana Alexandrovna

PhD in Politics

Senior Educator, the department of Politology and Sociology of Political Processes, M. V. Lomonosov Moscow State University

119234, Russia, g. Moscow, ul. Leninskie Gory, 1, str. 33

Nevskaya_t@mail.ru

Abstract.

This research is dedicated to examination of the role of social networks in electoral process of modern Russia. The author also reviews the factors that substantiate the effectiveness of using social networks in electoral campaigns. A conclusion is made that the activity in social networks does not have a strong effect on the voting results. Partially, it is due to the deficit of qualified specialists in the area of political advertising in social networks; or an improper choice of promotion platform. Among the main unsolved problems are the following: low users’ trust in the traditional political parties and their representatives; high level of fragmentation of Internet community; and comparatively weak connection between its separate segments. It seems important for the political party or a separate politician to structure their activity in accordance with the challenges of surrounding reality, skilfully form and promote their image using the existing opportunities of relevant technologies, especially information, which reflection is the Internet and the system of its interactive services.

Keywords: presidential elections, contemporary Russia, electoral process, election campaign, elections, social networks, State Duma, political parties, politician, civil society

DOI:

10.7256/2454-0684.2018.9.27460

Article was received:

21-09-2018


Review date:

24-09-2018


Publish date:

01-10-2018


This article written in Russian. You can find full text of article in Russian here .

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