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Psychology and Psychotechnics

The Methods Used to Study the Phenomenon of Lookism in Modern Psychology
Pogontseva Dar'ya Viktorovna

PhD in Psychology

associate professor of the Department of Social Psychology at Southern Federal University

344002, Russia, Rostovskaya oblast', g. Rostov-Na-Donu, ul. Turgenevskaya, 40, kv. 13
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The article is devote to modern research of the phenomenon of lookism, i. e. discriminaton of people based on their attractive or innatractive appearance. Taking into account the fact that external appearance discrimination issues are viewed by the foreign authors mostly from the point of view of lookism which signs may be discovered in different spheres of human life, the analysis of modern research demonstrates that lookism issues are not studied fully. Based on that, the author of the article sets a goal to make a review of modern researches devoted to different aspects of lookism as well as to analyze methods and methodologies that are used to study the phenomenon of lookism in Russia and abroad. The researcher focuses on different signs of lookism and describes methods that allow to study the phenomenon of attractive appearance as a set of characteristics without using a great number of psychological tests. The author also emphasizes the need to visualize the objects that are being evaluated and to develop a methodology that would cover different factors that influence discrimination of people with attractive or innatractive external appearance. 

Keywords: appearance, attitude, face, externel appearance, categorization, discriminative behavior, lookism, discrimination, social psychology, body



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