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Ovrutskiy Aleksander Vladimirovich

head of the Department of Speech Communications at Southern Federal University

344023, Russia, Rostov-on-Don, str. Truda, 18, ap. 23

alexow1@ya.ru

 

 

Abstract.


Keywords: consumption, compulsive consumption, oniomania, marketing, marketing communication, random goods, brand switching, economic psychology, psychological approach, economic approach

DOI:

10.25136/2409-8701.2018.6.27780

Article was received:

30-10-2018


Review date:

25-10-2018


Publish date:

02-01-2019


This article written in Russian. You can find full text of article in Russian here .

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