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Attractive Appearance as an Instrumental Value and its Importance Among Young People
Serikov Gennadii Vital'evich

PhD in Psychology

Associate Professor of the Department of Social Psychology, Academy of Psychology and Teaching at Southern Federal University

344038, Russia, Rostovskaya oblast', g. Rostov-Na-Donu, ul. Nagibina, 13, of. 234

serikovg@mail.ru

Abstract.

In his article Serikov underlines the growing importance of researches on the perception of human appearance, raises a question about the importance of attractive appearance as a value, analyzes a number of socio-psychological and sociological researches of values and value orientations of modern young people and emphasizes that this is the value that Russian researchers haven't analyzed yet unlike Western researchers. The article provides the results of empirical research that studies the importance of attractive appearance as an instrumental value to achieve terminal life values of a universal nature. The research involved 140 students of the Southern Federal University (psychologies and philologies) aged 18 - 22 years. The diagnostics include such tests as the Appearance Importance Inventory (modified version of Rokeach Value Service). The Inventory has all terminal values but only one instrumental value which as attractive appearance. The research results demonstrate that as it is perceived by young men and women, attractive appearance may be an important factor that allows to achieve terminal values, however, the importance of this value is different for various values which allows to create the hierarchy. Respondents perceive attractive appearance as what may allow achieve such values as self-confidence, love, interesting job, social acceptance, health, well-being, success and happy family life. Attractive appearance is least important for the achievement of such values as happiness of others, creativity, wisdom and beauty of nature and art. 

Keywords: values achievement, significance of value, place of value, terminal values, value orientations, instrumental value, physical attractive appearance, social perception, stereotype, attribution

DOI:

10.25136/2409-8701.2018.6.27934

Article was received:

16-11-2018


Review date:

17-11-2018


Publish date:

19-11-2018


This article written in Russian. You can find full text of article in Russian here .

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