The Role of Age in Evaluation of Appearance
Abstract.The subject of the research is the phenomena of ageism and lookism. The researcher analyzes the role of age in evaluation of one's appearance of attractive or non-attractive. She performs a theoretical analysis of researches devoted to grading one's appearance as beautiful and as well as the role of one's age in developing his or her views on success, health and beauty. Pogontseva focuses on the 'young age-health-beauty' triad as the key moment of assessing the other. Thus, the aim of the research is to analyze peculiarities of assessing someone else's appearance and ageism manifestations demonstrated by young women. For this purpose, the author has developed a set of 15 black-and-white photos (portraits) of women of different age (from 18 to 60 years old). Respondents were to evaluate these portraits depending on a number of criteria including those that say how beautiful, happy, successful in profession or personal life a girl on a photo is, and approximately how old she is. The review involved 30 young women from 18 to 25 years old (the mean age is 22). The results of the research demonstrate that the age of a girl on a photo does not affect attribution of certain qualities to her (the phenomenon of ageism), however, there are certain tendences towards it. In conclusion, the author emphasizes the need in further research, for example, she underlines that it is necessary to involve more respondents of different ages. It is also important to include men in the research, both male respondents and male photos.
Keywords: youth, age, categorization, externel appearance, ageism, lookism, discrimination, beauty, social psychology, female
Article was received:09-11-2018
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