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Graphic design and virtual environment: reality and prospects
Petrukhina Oksana Valer'evna

Docent, the department of graphic Design, Saint Petersburg Stieglitz State Academy of Art and Design, named after Alexander von Stieglitz

191028, Russia, g. Saint Petersburg, ul. Solyanoi Pereulok, 13

oks.petruhina@yandex.ru
Другие публикации этого автора
 

 

Abstract.

The object of this research is the modern graphic design. The author examines the potential of graphic design at the junction of current information technologies and customary context of methods, means and capabilities of graphic designer. The subject of this research is the impact of interactive media technologies and applied animation upon the modern image of graphic design, in the context of formation of the relevant model of graphic design. The article provides the examples of implementation of the capabilities of expanded and virtual reality into the various spheres of human activity. As most relating to the subject of research, the author reviews the capabilities of virtual environments in such areas ad game industry, museology, tourism and advertising, virtual communication and interactive media. The main conclusion consists in determination of the factors of mass culture and modern technologies that affect the transformation of graphic design. The conducted analysis of interaction of the virtual environments and the “new digital media” with the sphere of graphic design within the context of game design, museum practice, tourism and advertising, allows forecasting the prospects of further development and establishment of the image of graphic design.

Keywords: interfaces, modern technology, interactive media, methods and means, visual communications, graphic design, electronic media, media industry, virtual reality, augmented reality

DOI:

10.7256/2454-0757.2019.1.28736

Article was received:

23-01-2019


Review date:

28-01-2019


Publish date:

29-01-2019


This article written in Russian. You can find full text of article in Russian here .

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