Dilemma of re-Sovietization: mass political consciousness in generational perspective (on the materials of Ulan-Ude)
Abstract.The subject of this research is the specificity of re-Sovietization practices of the urban population of Ulan-Ude related to the image of USSR in generational perspective. Preservation of loyal attitude towards the Soviet past is observed. Based on the conducted sociological survey among city residents, the author determines the constitutive role of authoritative discourse and immanence of social memory, associated with incompleteness of the reformatory socioeconomic project of 1990’s. Comparison of the data acquired in survey in Ulan-Ude with the Russian and regional polls demonstrates the phenomenon of ambivalence of mass consciousness and divergence of opinions on the Soviet past among the representatives of different generations (487 residents of Ulan-Ude of different gender, age, education, nationality have been surveyed). Based on generational slice it is proven that the stronger is the generational differences and the older is the generation of respondents, the more affable are the assessments of people who caught the Soviet period of Russian history. Collective solidarity has ambivalent characteristics that marks the exaggerated, loyal assessment of the Soviet past, occasional associative personalization of specific time with a particular political leader, and at the same time, critical moods towards the image of USSR are especially evident among young and middle-aged population.
Keywords: image of the USSR, retrospective identity, symbolic capital, nostalgia, social memory, re-sovietization, construction of the past, patterns, political values, ideology
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